Working with McCann to reimagine what the disability icon could look like. In the UK, 93-95% of people with disabilities are not wheelchair users. McCann want the symbol to change to be inclusive of all. Attempting to design the icon in a considered manner through extensive research. The symbol was designed to be neutral for all disabilites. The idea for the asterisk shape was based on it’s use in literature to hide letters. The asterisk can be used to denote all invisible disabilities.
The final proposed symbol...
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