T+U Tea Packaging
An untapped market among herbal tea industry was tea pairings. Each tea flavour paired with a different fruit, giving people a different sensorial experience depending on the tea. The concept for this luxury range was for the bottom of the tea tins to contain the seeds of the fruit corresponding to each tea flavour. The brand values were luxury, contemporary with an initivative towards sustainability, the tin itself could be reused as a plant pot to plant the fruit seeds. The whole brand identity reflected these values and captured the feeling of the enticing sensorial experience that the teas could offer in a visual way.

The final proposed symbol...

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