Set Store Concept

This JBL pop up store concept enabled the brand to connect with its audience of younger millennials through a physicial space. After analysing the store front, the best use of the space was to angle screens in the window towards the main direction of the footfall, leading people inwards. The space itself acted as a hub for people to try out JBL’s products and share the music they are listening to. The store featured movable furniture, allowing it to be transformed into an area for local artists to play or DJ workshops to take place. The brand logo acted as an indictor for when the space was live.




Store Mockups...



Store Merchandise...


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