Collaborating with The Helen Hamlyn Centre at the RCA, to reimagine an area that has come to be associated with poor emotional wellbeing. The solution was to draw attention to the people surrounding those with poor emotional wellbeing rather than the victims themselves. As a result this started a conversation about peoples emotional wellbeing and broke the stigma. The visual cues were flowers, a softer approach of introducing the difficult issue. Touchpoints spanned; brand design, outdoor advertising and events local to the area such as flower walks with sculptural takeovers changing each season.
The Campaign in Londonderry...
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