McArthurGlen YCN Awards
This proposal for McArthurGlen created a permanent space for online only brands each month. Utilising a space to present a physical expression of their brand. People can find out about upcoming spaces through a dedicated McAG_ app. The app allows them to vote on brands they like, whilst being informed of upcoming events. The app contained a StepCredit option, so the more time people spend at McArthurGlen, the more discounts on parking or items at the pop up space they can get- presenting a more inclusive approach to their existing retail stores.
Here is a few images of the brand and retail concept in use...
Helping McArthurGlen connect with their audience of younger millennials.
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