Gigs Eyewear

Creating a fresh & memorable eyewear brand for late Gen-Z in a world full of excess choice. The glasses featured a filter lense which acted as a filter similar to the ones you’d see on instagram, without making the wearers view darker. Taking cues from this concept, there was a link to the vibrant acid house posters; the brand identity was created to be popping, in your face and a new take on contemporary eyewear.





The glasses case...


Early Photography Direction...


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