Ellicott Watches Window Display

Reintroducing a brand built on heritage into the digital age. The campaign was built to pause fashion purists, making them take time to appreciate the true craft and detail of what is in front of them. Using window displays across major cities throughout the globe, which subtly disrupt the passers by as they feature a selection of different artists producing a new piece each day. People can bid live on the piece being made in front of them by accessing the Ellicott website, with the highest bidder receiving the limited work of art with a watch from the brands latest collection.





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