Digbeth Calling Campaign
Designing to promote an upcoming publication celebrating young & local creatives. The branding and promotional campaign drew inspiration from the district in Birmingham UK, which displays graffiti covered signage and worn industrial signs throughout. The place aims to push its positioning on the creative arts and act as Birminghams core for creativity. The campaign was fully mapped out to draw footfall from the city to the central space in Digbeth where people can buy the publication.

Campaign Brand..

Campaign Journey..

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