2019 D&AD New Blood Awards
This brief was for the Adnams brewery and won a pencil award. The advertising campaign recycled the brands old advertisements to tell a new message about the brands sustainable habits. Doubling as the first advertisements that nature would want people to look at, the adverts were printed on paper which helps city bees on their way. The campaign also feautured a festival activation where people didn’t have to feel so bad about dropping their cups on the ground as they contained flower seeds which goes towards helping the bees too.
Here’s a few concept mockups which brought the idea to life...
Helping present a brand in a sustainable light, without greenwashing.
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